You’ll get a steady stream of purchase-ready customers, and your current customers will get an easy way to show their loved ones how much they care.īut a boring, bare-bones gift certificate probably won’t do the trick! The best gift certificates are visually appealing, professional-looking, and well-branded-making your customers proud to wrap them up and share them as a special gift.
Instead of just asking your customers to recommend you to family and friends, you’re giving them a concrete, measurable way to share your business. You’ll not only save the day for busy customers who need a great gift, but you’ll also have a natural means of bringing new people in the door-all of whom are ready and excited to claim their free products or services.Īs a form of direct marketing, gift certificates are especially effective because they take word-of-mouth one step further. For any local business, gift certificates are one of the easiest and cheapest ways to organically build up your customer base.
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